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Have you noticed; now that summer’s here, “Swimmer’s” shampoos are popping up on store shelves everywhere?
- Oxidation damage to hair, scalp and skin from swimming is not just a “summer problem.”
- To be effective, a “Swimmer’s” shampoo must protect from oxidation and help to prevent chemicals and minerals from attaching to hair, scalp and skin, all while gently cleansing, but not drying or causing further damage to hair that might be fragile and lack resilience.
- A “Swimmer’s” shampoo cannot repair the damage caused by pool and spa chemicals and ocean salt, no matter how many antioxidants and conditioners they jam into it.
- All of the above.
The answer is “D,” and the everyday answer for hair that swims is the Malibu Wellness Swimmers’ Wellness System Kit.
Malibu’s Swimmers’ Wellness System is a simple way not just to protect hair and prevent damage, but to repair and undo damage after it occurs - something no “Swimmer’s” shampoo can do.
When hair is unprotected in pool water, chemicals such as chlorine and bromine can bring on oxidation. Oxidation damages hair proteins, giving them a negative charge as their atoms become “radicalized.” This leaves them vulnerable to attack from positively charged mineral “rocks” which attach like magnets, coating, weighing down, discoloring and tearing apart the hair structure.
Shampooing regularly in warm or hot water - particularly hard water - can also damage hair, scalp and skin as it bathes them in chlorine and minerals such as copper, calcium and magnesium. |
Malibu’s Swimmers’ Wellness System Kit removes chemicals and minerals from the hair so that repair and conditioning can happen, then protects hair from further attack while giving it superior shine, strength and pliability.
Step 1: The Kit contains Malibu’s Swimmers’ Water Action sulfate-free shampoo to help prevent build up of pool and spa chemicals as well as hard water minerals, while it gently and thoroughly cleanses hair and scalp.
Of course, you don’t stick just your head in the pool, so Swimmers’ Water Action shampoo also excels as a body wash to remove chemicals and minerals on the skin surface.
Step 2: Malibu’s Swimmers’ Water Action Wellness Conditioner strengthens and moisturizes hair with antioxidant vitamins C and E and Pro-vitamin B5, while soothing and protecting delicate scalp skin with specially selected botanicals.
Both the shampoo and conditioner are formulated specifically for the needs of hair, scalp and skin exposed to the chemicals and minerals in water, particularly pool and ocean water. They have ingredients to gently lift away and prevent surface build up, protect against discoloration such as “green” hair from copper, and leave hair silky soft, manageable and flowing. They should be used every day and are wonderful for every member of the family. |
Step 3: To reach deep into hair’s core and draw out minerals and chemicals that cause long-term oxidation and damage to hair, the Swimmers’ Wellness System Kit includes Malibu Wellness Actives Swimmers After-Swim Solution.
This advanced, patented, fresh-dried vitamin complex is a weekly, one-step treatment that does what no other product can do when it comes to normalizing swimmers’ hair and scalp.
The active vitamin C in this powerful treatment neutralizes free radicals in and on the hair, breaking the attraction between hair proteins and damaging mineral “rocks.” In minutes, minerals and chemicals are chased away, leaving just hair -- free of coatings, discoloration and chlorine smell.
On the scalp, this gentle, effective treatment also reduces irritation and itching while helping unclog follicles to promote hair growth.
For colored and chemically treated hair, Malibu Wellness Actives repel elements that block color from taking or which can cause dullness, pull out perms or create the need for retouching or reformulation.
Malibu Wellness Actives Swimmers After-Swim Solution is a packet of uniquely formulated crystals that mix with water in your hands to create a foamy, gel-lather that spreads easily throughout hair and scalp.
Because it starts as a packet of dry ingredients, Malibu Wellness Actives go where you go -- perfect for tucking into a gym or beach bag and for travel (being extremely TSA friendly).
If your hair is severely damaged - brittle, straw-like, badly discolored with significant breakage and possibly flaking from the scalp -- get to your salon and ask your stylist or colorist for a Malibu MakeOver crystal gel/power protein treatment.
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